Note that ByteDance allows Entrepreneurs to focus on TikTok ads to people aged 13 and higher than by way of its promoting resources, but these applications only exhibit audience data for users aged 18 and higher than.
Take note: in the last yr, we’ve built some crucial modifications to how we compute social media marketing consumer figures, and the data resources that we use to inform these calculations have also designed significant and broad-ranging revisions for their posted figures throughout that period.
Nevertheless, as we observed inside the Facebook segment higher than, alterations in the viewers attain figures revealed in Meta’s ad setting up tools tend not to automatically correlate with Over-all changes in its platforms’ active person bases.
A completely new indicator Conference has been adopted for the entire number of the economic account given that June 2023. From then on, a rise in monetary non-reserve property/reserve property is indicated by a beneficial value even though a decrease in fiscal non-reserve belongings/reserve belongings is indicated by a unfavorable worth.
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“Estimated audience dimensions is not a proxy for regular monthly or daily Lively customers, or for engagement. Estimates aren’t intended to match population, census estimates or other resources, and should differ according to variables which include the number of accounts throughout Meta technologies an individual has, what number of non permanent guests are in a selected geographic location in a supplied time, and Meta consumer-noted demographics.”
Such as, consumer investigation results released by GWI generally offer quite a unique photograph of X use by gender compared with X’s very own viewers data.
Meanwhile, TikTok’s advert reach in Hong Kong was data hk 2024 equivalent to 1.0 % of your community World wide web user foundation firstly in the yr, no matter age.
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▶ In search of a lot more TikTok stats? Click this link to check out our in-depth TikTok data for every place on the earth.
But In spite of these caveats, Meta’s ad arrive at data nonetheless offers useful insights into how Facebook use is evolving.
Dig further: for the most recent insights into Online adoption and use world wide, observe our frequent World-wide Statshot studies.
If you wish to check no matter whether This is often our most up-to-date report for Hong Kong, or in the event you’re in search of data on digital tendencies and behaviours in Hong Kong for preceding years, you will find DataReportal’s full collection of stories on Hong Kong by clicking listed here.
This contrasts While using the gender data made available while in the marketing equipment of platforms like Fb, which relies over the gender that end users themselves enter in their unique profile.